Personas used in the scenarios in this - IBM Cognos

To demonstrate the samples and business scenarios, this refers to user roles, called personas, that represent people in a real Business Analytics deployment. We describe scenarios are that meet the business needs of these users. A user can take on the role of one or more personas(for example Advanced Business Users and Professional Report Author).

The six personas are as follows:

  • Advanced Business User
  • Professional Report Author
  • Modeler
  • Administrator
  • Analyst
  • Business User

Each these personas has different needs and expectations that must be delivered by the Business Analytics platform. IBM Cognos BI addresses these business needs with a range of integrated tools, such as IBM Cognos Business Insight and IBM Cognos Business Insight Advanced.

Advanced Business User

This persona has a deep understanding of the business needs and a good understanding of technology.The Advanced Business User leads the interpretation of business requirements and creates reports to answer business questions.

Persona’s needs

The Advanced Business User has the following business needs:

  • Get the right advice to senior management
  • Self-sufficiency
  • Look at the problem from different angles
  • Needs tools that integrate seamless and allow full collaboration with colleagues
  • Get things done quickly
  • Trust the data

Solutions that can help this persona

The following solutions can help the Advanced Business User meet the business needs:

  • IBM Cognos Business Insight Create and change dashboards in order to organize the information; interactive exploration and analysis, apply filters, and sort and change the display type to discover meaningful details about the information and collaborate with insights about the business performance.
  • IBM Cognos Business Insight Advanced Easily create new reports, perform interactive exploration and analysis, apply filters, sort, group data, add calculation and statistics, add external data, and create additional objects to existent reports.
  • IBM Cognos Query Studio Easily create simple reports with relational and dimensional data models, using calculations, filters, groups, and sorting.
  • IBM Cognos Report Studio Create professional reports with advanced features, such as prompts, multiple objects, and advanced queries.
  • IBM Cognos Analysis Studio Easily perform interactive exploration and analysis on dimensional data models, slicing and dicing the information.
  • IBM Cognos Analysis for Microsoft Excel Perform flexible, interactive exploration and analysis of multidimensional data into Microsoft Excel.
  • IBM Cognos Metric Studio Align tactics with strategy and monitor performance with
    scorecards.
  • IBM Cognos Mobile Consume reports and dashboards from a friendly interface on mobile devices.
  • IBM Cognos Planning Insert and update plans and actual data.
  • IBM Cognos TM1 Insert and update plans and actual data

Professional Report Author

This persona has a deep understanding of Cognos tools and creating reports based on business requirements.

Persona’s needs

The Professional Report Author has the following business needs:

  • Scale to meet the needs of different types of users
  • Quality content regardless of locale or environment
  • Streamlined development environment
  • Enhanced collaboration with business users

Solutions that can help this persona

The following solutions can help the Professional Report Author meet the business needs:

  • IBM Cognos Business Insight
    Create and change dashboards to organize the information. Apply filters and sort and change the display type to display meaningful details about the information.
  • IBM Cognos Report Studio
    Create professional reports with advanced features, such as prompts, multiple objects,HMTL, bursting, advanced queries, conditional behaviors, and multi-language support.
  • IBM Cognos Event Studio
    Create events to monitor business performance.

Modeler

This persona works closely with the Business Analyst to understand the business needs and to translate them in data models. The Modeler has a deep understanding of technology, databases, and leading practices of data modeling to deliver the best data models to be used in IBM Cognos solutions.

Persona’s needs

The Modeler has the following business needs:

  • Complete and consistent information
  • Fewer iterations of models
  • Ability to develop and change quickly

Solutions that can help this persona
The following solutions can help the Modeler meet the business needs:

  • IBM Cognos Framework Manager
    Rapidly create relational and dimensional models(Dimensionally Modeled Relational)through a guided workflow-driven modeling process, check the execution path of the queries, define filters, configure data multi-language support and security filters.
  • IBM Cognos Transformer
    Create dimensional cubes with security filters to improve performance of the Business Analytics solution.
  • IBM Cognos Administration
    Manage security of the packages and data sources.
  • IBM Cognos PowerPlay Studio
    Perform interactive exploration and analysis on dimensional data models, slicing and dicing the information to check if the model is working as expected.
  • IBM Cognos Report Studio
    Create professional reports with advanced features, such as prompts, multiple objects, and advanced queries.
  • IBM Cognos Data Manager
    Create jobs to Extract, Transform, and Load data to the database data model.
  • IBM Cognos Connection
    Add data sources and connections to databases to be used with IBM Cognos Framework Manager and IBM Cognos Transformer.
  • IBM Cognos Query Studio
    Create simple queries to check if the model is working as expected.
  • IBM Cognos Planning
    Create dimensional cubes(OLAP)for planning purposes.
  • IBM Cognos TM1
    Create dimensional cubes(in memory OLAP)for planning purposes

Administrator

This persona is responsible for installing the overall IBM Cognos solution, configuring it, and assuring that the IBM Cognos services running and performing properly.

Persona’s needs
The Administrator has the following business needs:

  • Application installation, configuration, and life cycle
  • Manage complex environments
  • Visibility into processes and activities
  • Limit costly maintenance, upgrades, and downtime

Solutions that can help this persona
The following solutions can help the Administrator meet the business needs:

  • IBM Cognos Administration
    Monitor server resources, manage content, security, data sources, distribution lists, printers, styles, portlets, dispatchers, and set search indexes.
  • IBM Cognos Configuration
    Set server URLs, ports, content store database connection, LDAP preferences and start the services to run IBM Cognos.
  • IBM Cognos Lifecycle Manager
    Manage and make the transition from prior versions of IBM Cognos to the latest version

Analyst
This persona uses dashboards and reports when connected to the network(mobile computer or mobile phone)or when not able to access the network to provide consolidated, detailed reports and statistical analysis to support management decisions. The Analyst also collaborates with colleagues to provide insight about Great Outdoors business performance.

Persona’s needs

The Analyst has the following business needs:

  • Analyze large or complex data sets
  • Explore data from new perspectives and dimensions
  • Identify relationships and trends
  • Freedom to apply specific styles and formatting to results

Solutions that can help this persona
The following solutions can help the Analyst meet the business needs:

  • IBM Cognos Business Insight
    Create and change dashboards to organize the information. Use the dashboards for interactive exploration and analysis, to apply filters, and to sort and change the display type to discover meaningful details about the information. Collaborate with insights.
  • IBM Cognos Business Insight Advanced
    Easily create new reports, perform interactive exploration and analysis, apply filters, sort, group data, add calculation and statistics, add external data, and create additional objects to existent reports.
  • IBM Cognos Query Studio
    Easily create simple reports with relational and dimensional data models, using calculations, filters, groups, and sorting.
  • IBM Cognos Report Studio
    Create professional reports with advanced features, such as prompts, multiple objects and advanced queries.
  • IBM Cognos Analysis Studio
    Easily perform interactive exploration and analysis on dimensional data models, slicing and dicing the information.
  • IBM Cognos Statistics
    Perform three different kinds of statistical calculations Distribution of Data, Data Analysis, and Testing and Statistical Process Control to display the best insights about the business performance.
  • IBM Cognos Analysis for Microsoft Excel
    Perform flexible, interactive exploration and analysis of multidimensional data into Microsoft Excel.
  • IBM Cognos Mobile
    Consume reports and dashboards from a friendly interface on mobile devices.
  • IBM Cognos Planning
    Insert and update plans and actual data.
  • IBM Cognos TM1
    Insert and update plans and actual data.

Business User

This persona uses dashboards and reports that have been created specifically for this persona to understand aspects of the performance for this persona’s area of the Great Outdoors company.

Persona’s needs
The Business User has the following business needs:

  • Access anywhere
  • No investment in training or software
  • Simple and intuitive interface

Solutions that can help this persona
The following solutions can help the Business User meet the business needs:

  • IBM Cognos Business Insight
  • Consume dashboards and reports to help her to make decisions and take actions based on accurate analytical data.
  • IBM Cognos Connection
    Receive scheduled reports.
  • My Inbox of IBM Cognos Connection
    Store and open report views from previous executions of a report.
  • IBM Cognos Planning
    Insert and update plans and actual data.
  • IBM Cognos TM1
    Insert and update plans and actual data

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