i-Mode Introduction - i-Mode

What is i-Mode?

i-Mode is called as the Internet Mode is a microbrowser technology which supports text, graphics, audio, and video for Web access across the Japanese cellular network. I-Mode was discovered by a team led by Mari Matsunaga in February 1999 at NTT DoCoMo

Mari Matsunaga was selected as one of the most powerful women in business in Japan by Fortune Magazine.

i-Mode is facilitating the best services in wireless web browsing and e-mail services from mobile phones in Japan.

i-Mode offers packet-data transmission to access operators to charge their customers as per the volume of data transmitted. For this users do not pay for the time they are connected to a website or service.

User can provide transmission between the handhelds and i-Mode-enabled cell sites with packet mode, using packets of 128 octets at high-speed data transmission rates.

i-Mode customer base is providing increased exponentially in the whole world and spreading across the worldwide through DoCoMo's partners through a licensing scheme.

At present the current i-Mode center is called CiRCUS in DoCoMo's Kawasaki office and the operation support system is called CARNiVAL, which is hosted in the Toranomon JT Building.

We can see that there are many DoCoMo's competitors in the market who launched very similar mobile data services − KDDI launched EZweb, and J-Phone launched J-Sky etc.

i-Mode History

Year
Milestone
Feb. 1999
i-mode service launched
Dec. 1999
i-mode compatible handsets with color screens are marketed
Jan. 2001
i-appli service launched
Jul. 2001
i-area service launched
Nov. 2001
i-motion service launched
Jun. 2002
i-shot service launched
Jan. 2003
i-motion mail service launched
Jul. 2004
"Osaifu-Keitai" service launched
Sep. 2005
i-channel service launched
Nov. 2005
"ToruCa" info-capture function offering started
Dec. 2005
"iD" credit card brand launched
Apr. 2006
"DCMX" mobile credit services launched
Oct. 2006
keyword search service for i-mode launched

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