Most Web pages are written in English, but only 5% of the world’s population uses English as their first language. Many Web sites are responding to this reality by implementing localization, which is the process of creating several mirrored Web sites in different languages. By simply including Japanese, Chinese, German, French, Swedish, and Portuguese into your Web site, you’re suddenly speaking to a clear majority of the world’s population. Obviously, this isn’t an option for small sites or for companies or organizations that haven’t yet developed the resources for reaching an international audience, but localization is something you should consider as soon as it is practical.
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