Bandwidth and Scalability - HTML

One of your chief considerations in choosing a host provider is whether or not the host provider can handle the traffic demands of your site. If you have a small business and aren’t expecting much traffic, particularly if your business is intended to stay small (maybe you run a small flower shop or some other local business and you just want to post a Web site), you can probably get by with a shared hosting plan. You can probably get by with a shared hosting plan if you have expansion plans, too. In that case, you need to be ready for a sudden spike in traffic. If you can afford a dedicated site, you should aim for that if you have big plans. If you can’t afford it, make sure your site is scalable.

Scalability means that you build your site so that it can rapidly absorb growth without making either your users or you suffer. One way to accomplish this is to be sure you use commonly known Web application environments, and be certain you will want to stick with them as your business grows. It’s difficult and time consuming to port Active Server Pages (ASP) pages to PHP (PHP is a recursive acronym that stands for Hypertext Preprocessor) or Java Server Pages (JSP), and vice versa. Simple HTML is much easier to port, of course, but you want to maintain a good, solid organizational structure for your directories and files.

You must also take into consideration the location of your audience. If you’re expecting a truly international audience, you want to be prepared to move to a hosting service that has ready access to a Network Access Point (NAP) on the Internet. This is also called a backbone. These are like traffic hubs on the Internet. If your site is on a backbone or has direct access to one, the site’s performance will be better than if it doesn’t, especially if you have international visitors.

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