Once a company has developed a positioning strategy, it can be difficult to change it. Schwab, for example, first established its identity as a discount alternative to full-service brokerages. When it wanted to move up scale in order to acquire more high-net-worth customers, it bought private bank U.S. Trust rather than try to reposition the Schwab brand name. When First Union bought Wachovia, it was happy to switch to the Wachovia name because the First Union name was attached to bad publicity about poor customer service in previous mergers.
Financial Services Marketing Related Interview Questions
|Stock Market Interview Questions||Capital Market Interview Questions|
|Business Investments Interview Questions||Financial Analyst Interview Questions|
|Financial Advisor Interview Questions||Investment Banking Interview Questions|
|Fixed Deposit Interview Questions||Apparel Merchandising Interview Questions|
Financial Services Marketing Tutorial
Positioning And Branding
Sponsorship And Event Marketing
Trade Shows And Seminars
All rights reserved © 2018 Wisdom IT Services India Pvt. Ltd
Wisdomjobs.com is one of the best job search sites in India.