Who Will Be in My Audience? - Fast Forward MBA in Business communication

The first thing you want to know is who will be at the meeting. Who will be reading the document? What is my relationship to and history with this group of people? Are they peers, supervisors, or subordinates? What do I know about them from our past meetings together? To the extent that you know the people and something about the way they work and think, you can predict their responses to your message and plan your appeal accordingly.

For example, you know that one person in your workgroup always objects to new proposals with the argument: "We've always done it this way. Why change?" Knowing the nature of the objections that will arise will enable you to be prepared with a line-by-line comparison of how the new procedure will be superior to the old procedure.


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