Defining Your Desired Results - Fast Forward MBA in Business communication

You will find it helpful to define the results you expect to see. This will make you further clarify and focus your message. Typically, you do not state your operational definition to your audience. You use it to help plan your message and evaluate the response, or lack of response, that you receive. Here are some examples of how you might phrase the desired results of your presentation:

  1. "After this presentation, 50 percent of the audience will invest in our mutual fund."
  2. "After this presentation, a majority of managers will vote in favor of the proposal to add staff to the marketing division."
  3. "This report will clarify the goals of the assessment team, and as a result, every member will be able to participate fully in the next planning session."

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