Facebook Marketing Page Navigation - Facebook Marketing

What is Page Navigation in marketing? How does it help you?

After completing the initial setup, facebook directs you to your new page. It will look empty lest some information that is provide in the setup process. In this chapter, you will see the information about how to navigate through different areas of the page so that you are comfortable with modifying and utilizing the functionalities.
In the ‘About’ tab, you need to be sure that all your business details have been entered correctly. The areas you can update/modify include −
  • Address
  • Contact details
  • Website URL
  • Operating Hours
  • Price Range
You can also include a brief description about your business.
description_of_business

Adding a display picture and a cover photo

To add a display picture and a cover photos as mentioned above to your business profile, you need to click on the camera icon which is located within the designated areas (see picture below). In general, this display picture represents your business with either a logo or icon that people will get familiarize with your brand. The cover photo is a best way to show off what makes your brand shine by giving your users a graphical image that promotes your service. Depending on the culture and values of your organization this can be professional, creative, informative or a mix, there are no rules set, it depends on your marketing techniques to promote your business.
Display picture size − 180px x 180px
Cover photo size − 851px x 315px

picture_and_cover

Create a ‘call-to-action’ button

Creating a call-to-action button on your page enables your audience to straight away be taken to a desired location. This is a great way to start generating leads, get traffic, bookings, subscriptions and much more. By doing so you will be able to choose what type of button you need and display and where it will take someone if they click on it. You can create call-to-action buttons for desktop, iPhone and Android.
call_to_action
The image above is to create call-to-action button.
differnet_types_of
The above image shows the different types of buttons you can have displayed on your page.

Setting

The settings tab helps you to monitor and perform adjustments on your page. In the general page, you have an option to choose whether your page is public or private. In the initial phase of page setting, it is of your choice to change the status of the page to private until you are ready for people to start finding / seeing what you are up too. Here you can also make settings where others can post on your wall, you can choose to either just let the admin post or let your fans and people who find your page, post and comment on your wall. You can also set who can tag photos, message you privately, and restrict the age to see the page and in which countries it will be available for. You also have the facility of merging duplicate pagesor delete the page entirely.
settings(2)
Other notable areas in the settings are −

Page roles – This helps to add new people in to your page as an admin, editor, moderator, adviser or analyst.

Messaging − Show your average response time in getting back to private messages. You can also let people know that you will spend less time outside of business hours.

Preferred page audience − Change who finds your page by optimizing the age criteria, location, gender and users’ interests.

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