Segmentation is the art of splitting the email list into different groups. These segments consist of people with similar characteristics. Segments will then be emailed by reflecting the content and timing appropriate to them. Segmenting your email lists will help you in getting better response rates (open & click). By sending messages to targeted groups within your lists, your recipients will find your campaigns more appropriate; therefore these appropriate campaigns give better results.
As all your customers are not the same, they don’t necessarily
Therefore, don’t treat all of them with a single email blast. In these days of social networking, your customers may also wish to know that you know them. Luckily, it’s not that difficult to create highly-segmented email campaigns.
There are four ways to segment your list with very small examples
After sending an Email Campaign, then comes the stage of Analytics. Make sure that you have setup Analytics in your Email Campaign as many companies provide Analytics. One should have a strong eye on analytics as they define whether your email list wants to hear from you or not. Analytics report shows many factors.
We have described all of them in brief for better understanding
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