Email Marketing HTML & Text Emails - Email Marketing

What is the use of HTML & Text Emails?

Having an HTML email will not affect the deliverability as long as you have two things − properly coded HTML email and a plain-text version but HTML-rich emails decrease open rates.

HTML Email

If your HTML has some broken tags, email provider and users can mark it as spam as it will hurt the deliverability − not just for that email, but also for any other emails coming from that specific email address in the future.

Emails with fewer HTML elements win with statistical significance.

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Plain Text Email

Most of the email marketing tools allow you to easily create plain-text versions within their email editor. You should create and optimize the plain-text version of your email; else, email providers such as Gmail or Outlook may think your email is deceitful. After experiencing different tests; it is found that the Plain Text version has 25% more open rates when compared to the HTML. Not only the open rates, has it also got 21% more clicks through rates as compared to the HTML emails.

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