Email Marketing HTML & Text Emails - Email Marketing

What is the use of HTML & Text Emails?

Having an HTML email will not affect the deliverability as long as you have two things − properly coded HTML email and a plain-text version but HTML-rich emails decrease open rates.

HTML Email

If your HTML has some broken tags, email provider and users can mark it as spam as it will hurt the deliverability − not just for that email, but also for any other emails coming from that specific email address in the future.

Emails with fewer HTML elements win with statistical significance.


Plain Text Email

Most of the email marketing tools allow you to easily create plain-text versions within their email editor. You should create and optimize the plain-text version of your email; else, email providers such as Gmail or Outlook may think your email is deceitful. After experiencing different tests; it is found that the Plain Text version has 25% more open rates when compared to the HTML. Not only the open rates, has it also got 21% more clicks through rates as compared to the HTML emails.


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