Email Marketing Event Invitation - Email Marketing

How to create an event invitation?

Events and emails are connected with each other. Whether you are hosting an open house, charity gala, webinar or a customer appreciation day, best way of promoting your event and inviting guests is using email invitation. Below image displays a sample template of an email invitation.


  • Subject – all you need is an engaging and interesting subject line to pull your readers in.
  • Logo/Company Name − Using a masthead (Banner), as you would in a newsletter, works well.
  • Reason – Readers should know what the email all about is and if they get to learn something new? Will they get to make and take something home or will they get to network with 500 people in their industry?
  • Event Details – there will not be any event without a date, time and place. Include all the necessary information required like the venue, demo, webinar, or a new service and include a full log-in or signup details. Also include a link back to your website and contact info like a phone number or email address for your business, so that someone can call you with questions if needed.
  • Call to Action − every email should have a call to action which is a formula for successful Email Marketing. You can use a button maker to help with this task and direct people to either signup form, website, to a landing page, blog post, or even a Facebook events page that has a lot more details.

Whatever you have read above like the Subject Line, Logo, Reason, Event Details, CTA. You can find them on the internet. Below are few more essential tips for Email Marketing.

  • Send more than one email − one event email is not enough; you have to send at least three emails about your event. Make sure to send reminders to those who might have missed opening or clicking your email. A day before the event, send one last email to recap important information like where to park and directions.
  • Invite guests via Social Media − In addition to inviting your contacts via email, you can also invite guests via Facebook by creating an event. This will help you promoting your business by sending emails to people who don’t have email addresses.
  • Email past participants first, and offer them a discount − If this is a recurring event, reward past participants by emailing them first and/or by offering them a discount.
  • Offer early bird and regular pricing − if your event has a cost, then offer two pricing options: Early bird and regular. Also reward people who utilize the opportunity early.

By following above mentioned tips, your next event email will be a shining success.

Take a look at below event invitation as it shows how you can use all the elements discussed above to attract your customers


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