These are two important email marketing metrics that should serve as the initial measure of your email marketing success.
Email deliverability rate (or acceptance rate) is the success rate of getting an email delivered to a person's email address. To find out the deliverability rate of your email marketing, you simply take the number of emails delivered and divide it by the number that were sent.
Spam reports: how many times your emails were marked as junk mail/spam by recipients.
Unsubscribes: how many people unsubscribed from your emails.
Inbox rates: how many delivered emails actually made it into someone's inbox (rather than their junk folder).
Bounce rates: the percentage of emails that were rejected by recipients' mail servers.
Over time, you need to track your email marketing efforts alongside your larger goals, whether they're direct sales (like B2C retail companies), website traffic and conversions (B2B or B2C with long sales cycles) or referral business.
Similar to the best day/time to send an email, this question can also be a bit slippery to nail down. It's like comparing apples and oranges. Even if two people in the same industry sent the same email at the same time with the same content, they could have very different open rates due to factors like list quality and personal relationship.
Once a month is fine for keeping your name in front of someone. Two-three times a month leaves enough time in between emails so you don't become a nuisance. Obviously, four times a month gets you to a weekly consistency. Essentially, you can keep increasing your send frequency as much as you want, but be conscious of your open and unsubscribe rates. When your engagement starts to decline, you know you've taken it too far.
The jury is not as undecided on this as they are on the best time and day to send emails. The optimal frequency to contact your customers is one to four times a month. This is the frequency we use for our customers, and our clients see great results with a twice-a-month schedule.
Early mornings and weekends … but also says those days/times are also the most likely to get you unsubscribes and bounces.
There are many right answers to this question. If you're looking for a fairly safe bet, try Wednesday afternoons around 2 p.m. But every person, recipient and email list is different. Try different days and times and find what works best for your audience.
You have only 3-4 seconds before someone decides whether or not they are going to open your email, so it's important to make an impact.. Best practices for subject lines are debatable, especially when trying to compare different industries and topics. However, there are some ballpark best practices for subject lines that you can feel confident about following.
Fifty characters is generally a good, safe rule of thumb to follow. However, people have seen great success with subject lines over 70 characters and less than 49, so feel free to experiment. Other tactics that work well in subject lines include asking questions, numbered lists and personalization.
The best email subject lines tend to be specific, short and compelling. Set expectations up front and let the email content do the rest.
As I mentioned above, it's good to email people you personally know. However, some email lists might include people from bought lists or lead gen services (which you should generally avoid). We don't recommend buying lists because there are laws in place to protect people from receiving certain types of unsolicited communications.
If you're not writing something that your audience cares about, you won't get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested.
Good content marketing like this is centered on your customers. Find out what problems they have and write about them. Learn about their habits and hobbies and pair your expertise with content that will strike a chord with them. Make sure that what you write is serving their interests, not your own agenda.
Email marketing is only as successful as the email list.A large email list doesn't automatically equal success, though so make sure that you're growing your list with the right people. If they're not actively engaged with you (or interested in what you have to say), your email marketing efforts will be for naught.
Email marketing is a way of reaching many people at once in order to encourage them to do business with you. However, it's important that email marketers keep their end goals in mind (sales, conversions, web traffic, etc.), and execute their strategy in a way that leads their subscribers to willingly complete a desired action.
This approach builds audience trust through emails that are valuable and entertaining for the reader, thus increasing the sender's credibility and getting that sender closer to their desired goal.
The CAN-SPAM Act spells out the rules for email marketers, whether their intentions are good or bad. If you're sending emails for commercial use, you have to do the following:
There are no dumb questions when it comes to email marketing. As you now know, there are many variables that affect the success or failure of your email marketing program. While it's nice to understand some of the industry standards and best practices for email marketing, the most important takeaway is that everyone's stats will be different as a result of these variables.
Email marketing is directly marketing by using electronic mail as the communication medium for commercial marketing or advertising to a group of people at a time. This internet marketing strategy generally works by using emails to send ads, request business or solicit sales or donations and any form of email communication that is meant to built customer interest, loyalty and increasing the current customer base. It basically aims at encouraging ‘repeat business'.
Internet marketing doesn’t only mean marketing on the internet. It has a broad scope as it also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management systems(ECRM) are often grouped together under internet marketing. It encompasses also the creative and technical aspects of the internet like design, development, advertising and sales. It also refers to the placement of media along the various different stages of the customer engagement cycle through search engine marketing(SEM), search engine optimization(SEO), banner ads, email marketing, mobile advertising and Web 2.0 strategies.
SEO stands for search engine optimization and is a part of internet marketing. SEO is a method by which the visibility of a website or a web page is increased on search engine. It is done to increase the visits on the site as more frequently and high the website appears on a search engine, more will be the visitors visiting it. SEO is the study of how the search engines operate and how it can be used to increase visibility of a website or a web page.
SEO involves the following practices:
The following are the various types of email marketing techniques:
Email newsletters: They are direct emails sent out to a list of subscribers or customers on a regular basis. They may be sent out daily, weekly, monthly, quarterly or even annually. They primarily aim at building and strengthening the customer relationship with the company.
Traditional emails: They are triggered transactional messages sent out based on a customer’s action with a company. They include dropped basket messages, purchase or order confirmation emails and email receipts. They primarily aim at conveying and confirming the actions that triggered it. These days many email newsletter software vendors provide transactional email support which gives companies the ability to include promotional messages or advertisements within the body of the transactional emails. Some software vendors even offer specialized email marketing services such as providing targeted and personalized transactional email messages and running specific marketing campaigns such as customer referral programs which thereby enhances the vendor’s or website owner’s online marketing strategy.
Direct mails: This email marketing strategy includes sending an email solely for the purpose of communicating a promotional message, such as announcement of a special offer or catalogs of products. Companies generally maintain a list of customers or potential customers or even hire a list of email addresses from service companies to send direct mails to.
The advantages of internet marketing are as follows:
1. Large audience.
3. Availability of various options making it convenient for the customer to research through products and services available and then make a purchase.
4. Statistics can be measured more easily due to availability of various tools.
5. Various advertising methods available such as:
6. Trends of e marketing and their results can be studied easily.
The limitations of internet marketing are as follows:
1. As the products and services offered are not tangible they can not be touched, tasted or smelled before purchasing.
2. The quality and authentication of the product and services offered online cannot be confirmed and thus uncertainty always persists.
3. Product seen online at times differs from what is finally delivered.
4. As the products are delivered by carriers there is a huge dependency on courier companies which might delay the delivery or lead to product damage while transaction.
5. To purchase a product online personal details need to be entered such as card details and personal information which are vulnerable to leaks.
‘Pay per click’ , also known as ‘cost per click’ is a form of internet advertising which is used for directing traffic to websites. In this advertisers pay the site owners or publishers for the ads being viewed or click. Pay per click introduces a simple strategy of marketing in which an advertiser pays the website for publishing his advertisement and getting people to view it by clicking it, the more the views are for the advertisement, better is the revenue generated by the website from advertisement.
Generally ‘pay per click’ is used by advertisers on keyword phrases relevant to their target markets. Content sites generally charge a fixed amount per click rather than using a bidding system. ‘Pay per click’ advertisements are commonly displayed on websites and search engine results.‘Pay per click’ is an approach that differs from the ‘pay per impression’ methods used in television and newspaper advertising.
Advantages of email marketing are:
1. Large audience.
2. Internet users check emails on regular basis.
3. Return of investment generated can be huge if email marketing is planned the right way.
4. Email is the most basic and popular service of internet and thus most people are familiar with it.
Disadvantages of email marketing are:
1. Filtering causes large number of emails to be rendered undelivered.
2. Spamming in emails may lead to legal action against internet marketers.
3. Needs to be planned very carefully as very minute factors may lead to an email being rendered undelivered or filtered out.
Marketing of products and services over the internet is known as internet marketing. It is also known by the following names:
The various types of internet marketing include:
Following are steps that can be taken to make sales more effective online :
1. Define the objective of creating the product.
2. Make clear what problem and needs does your product caters.
3. Explain the problem and the pain points faced by people.
4. Present the solution and how the product will fulfill it.
5. Layout features and benefits.
6. Provide guarantee wherever you can to make the customer feel secure.
Following things should be kept in mind when drafting an email for marketing purposes :
1. Use an effective subject.
2. Make sure the email does not go into spam. To ensure this make sure the email does not have too many links and restricted words which lead to mail ending up as spam.
3. Keep the email body crisp and up to the mark.
4. Make your point and do not drift away from it.
5. Avoid any form of grammatical mistakes.
6. Reiterate atleast once.
CRM stands for Customer relationship management. It is a process which companies use for client interaction. It involves business processes like sales, customer support and marketing. The main objective of CRM is not only to retain old clients but also to search and attract newer ones. Organizations also use software for the same but the major issue is that an interface used in CRM is not user friendly which leads them to choose some other options. The objective of CRM in marketing perspective is to keep track of emails and social media.
Page URL can be made more apt by following these simple guidelines
1.Describe Your Content
Page URL should be so descriptive that by looking at the URL, user should get an idea of what the page is all about. Try to use words that are relevant to your store content.
2.Keep it Short
Always remember the shorter the URL the easier to copy and paste and remember which is more useful. Avoid using excessive keywords. Although search engines allow 1000 characters but only 70 characters will display in search engine results.
3. Minimize numbers and symbols
Use words or phrases in the URL instead of using numbers, symbols and punctuation.
4.Hyphens separate best
When creating URL’s with multiple words in the format of a phrase, hyphens are best to separate the terms.
5.Always use lower case alphabets
Since URL’s can accept both uppercase and lowercase alphabets, do not allow any uppercase letters in your structure as lowercase searching dominates all the search engines.
6.Never use nested sub directories
Using nested sub directories like “…/dir1/dir2/dir3/page.html” makes the URL lengthy and complex.
Page title is the title that appears when the cursor is hovered upon the tab in which the web page is open.
Following are set of rules that can be followed to make page title more effective :
Make it relevant and short: Title tags are concise and to the point. So, make each word relevant to who you are and what you do. Although search engines allow 120 characters in the title tag but only 70 characters will display in search engine results.
Write descriptive title tag: Make sure the title tag effectively communicates the topic of the page content. Avoid using single title tag across all the pages and do not use vague titles like untitled or new page.
Include your store name and domain: The title tag is another way to display your store name and domain and get your store noticed by search engines and people.
Include keywords and phrases: Use the most important keywords in the title tags so that the store pages will be indexed properly. If each page of your store focuses on a specific topic then be sure to use the keywords specific to each page in the title tag. Don’t make them all the same.
Minimize numbers and symbols : Use words or phrases in the title tag instead of using numbers, symbols and punctuation.
Don’t use duplicate keywords : Don’t repeat the keywords and write the relevant content. Make sure you do not use the words that would make it read like a sentence.
Meta description is used to describe the web page over the internet.
It can be framed the right way using the following steps :
Describe your page accurately: Your description should be a depiction of what users can expect to find on that particular page. It provides summary of the page to users and the search engines. Make sure you describe it within 250 characters.
Use maximum number of keywords: Using keywords into your Meta description tells the users and the search engines that it includes the content they are searching for. Search engine first examine page titles, but if they still cannot determine which site best addresses their needs, they then turn to the most relevant page descriptions.
Use store name and domain: Make sure you use your store name and store domain in the meta description.
Do not duplicate meta descriptions: Make sure you do not use the same description across all the pages. If you duplicate the meta description content on all your store pages then the search engine will assign lower ranking to the pages assuming that the content is either not unique or its being automatically generated.
Provide unique description: Avoid copying and pasting of entire information in the meta description. Do not write the description that has no relation to the content of the page.
To increase the visibility of a website or a page over internet meta keyword must be optimized the right way.
Meta keywords can be optimized using the following rules :
1.Use relevant words or phrases : Keywords you enter should be relevant to the store pages and should contain the common words or phrases a user may search with. Include the page name and make sure the keywords should not exceed beyond 1000 characters including comma and spaces.
2.Avoid duplicate words : Try to use different words with the same meaning but do not repeat the words. If you duplicate the words then the search engine will assign lower ranking to the pages assuming that the content is not unique.
3.Begin with important words : Put the most important words or phrases in the beginning of the list. Search engine searches the sites by examining the keywords. Keep your store name and store domain in the beginning of the list.
4.Use comma for separation : Use “comma” (,) for separating two keywords. Avoid punctuation and other special symbols in the keywords.
Following steps should be taken to prevent mail from ending in SPAM :
Most, if not all, email providers’ spam filters penalize your domain or IP with a higher spam score (meaning there’s a higher possibility of your emails going to junk folder) if they see that you are sending emails to bad email accounts. A bad email account is an address that doesn’t exist, has been disabled or has a full inbox.
Before pressing ‘SEND’ button ASK for questions and if u get all your answers then only press ‘SEND’ button.
1. What is purpose of your email?
2. What action needs to result from your email?
3. What supporting documentation needs to be attached to your communication?
4. Have you successfully summarized your email message in the subject line?
5. Check SPAM score(Mailcheck) and modify your content as per score you received
6. Press send
Following are steps to organize image optimization :
1.Use keywords in the image description :
Using keywords in the image filename is important for helping search engines determine the image relevancy.
2.Create descriptive alt tag :
An alt tags is a way that search engines help in determine that what your image is about. Search engines rely on captions around the image, alt tag and file names.
3.Make sure image matches the content for which it is uploaded :
The content surrounding the image should be related to alt tags, image title and description. When these things align, it helps search engines confirm that you’re not spamming and the image is relevant.
4.Don’t use duplicate keywords :
Don’t repeat the keywords and write the relevant content. Your alt text and file names should be short and descriptive. Make sure you do not use the words that would make it read like a sentence.
5.Save images in one folder :
Store image files in a single folder instead of saving image files spread out in numerous directories and folders across your domain .This simplifies the path to your images.
6. Use an Image Sitemap:
An Image Sitemap file provides more information to search engines about the images found at your store.
Email Marketing Related Tutorials
|Advertising Management Tutorial||Search Engine Optimization (SEO) Tutorial|
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|Mobile Marketing Tutorial||Twitter Marketing Tutorial|
|Google Plus Facebook Marketing Tutorial|
Email Marketing Related Interview Questions
|Advertising Management Interview Questions||MS-Office Interview Questions|
|Search Engine Optimization (SEO) Interview Questions||Digital Marketing Interview Questions|
|Google Analytics Interview Questions||Google Charts Interview Questions|
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Email Marketing Related Practice Tests
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