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What is social media role in digital marketing?

Social media has gained an important role in word-of-mouth marketing. Social media play key role in connecting with people and spread the word about your company and your products and services.

SEO and Social Media

SEO and social media are different types of digital marketing platforms and both are worked by separately.
  • SEO and social media teams are both of different teams, but social media marketers will need to be more informed on the SEO strategist’s agenda, so that the SEO strategy can go hand-in-hand with content promotion.
  • SEO strategists need to know how to work with social media marketers in order to receive the social signals it needs to make sure their company ranks high in search.
Various functions of social media for business are as follows−
  • Are you participating in the conversation and sharing?
  • Are you listening and monitoring what is being said about you?

How to Start Social Media Marketing?

To perform social media marketing , here are the basic steps to get you started −
  • Step 1 − Choose your social networks
  • Step 2 − Fill your profiles completely, remembering to load in your keywords
  • Step 3 − Find your voice and tone
  • Step 4 − Pick your posting strategy - how often, when, and what type of content
  • Step 5 − Analyze and test
  • Step 6 − Automate and engage
Although we’ll be getting into the specifics in the latter half of the tutorial, here are a few things to consider in your general social media strategy.

Facebook tops the list of social media strategy

Having a single Facebook page is not only enough. You need to have a strong content marketing to engage with Facebook. If your business doesn’t have a content marketing strategy or a blog, but wants to maintain a strong Facebook presence,then you need create a content marketing strategy for Facebook.

Optimize for mobile

After applying the above acts you need to be optimized for mobile. But it is also important have a optimised mobile strategy. Social media managers need to be aware of this to ensure that the format of any promotions they do are optimized for mobile. The images posted on social media need to be viewable on mobile for optimized user experience.

Emphasize on human experience

Eventhough it is digital, you need to consider the “human experience.” Google and Facebook revised their platforms to push businesses to focus more on the “human experience.” So social media marketers should be focused on social media posts to be more relevant and engage with your audience.

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