Digital Marketing Facebook - Digital Marketing

What is Facebook Marketing?

Facebook is the largest social network across globe with 1.28 billion active users and the number is growing a lot of potential brand exposure.

You can use Facebook Page to enhance your business −


  • Discoverable − Let’s find by the people on Facebook, they’ll be able to find you.
  • Connected – You can have one-on-one conversations with your customers, who can like your page, read your posts and share them with friends, and check in when they visit.
  • Timely – You can also reach large groups of people frequently, with messages tailored to their needs and interests.
  • Insightful − Analytics on your page will give you a deeper
  • Useful to reach your customers and your marketing activities.

How to start Facebook Marketing?

Following steps are used to get started with Facebook. Let’s walk through the steps!

Step 1: Set Goals

As we know any strategy that begins with goals. A facebook page increases your sales and it is also be secondary goals that lead to sales. Let’s consider some of these Facebook marketing goals as you craft your plan −

  • Increase overall exposure and awareness.
  • Create a loyal and engaged community.
  • Establish authority and showcase your knowledge.

Step 2: Research

Following are the steps includes in your Facebook research:

  • Find out your target audience and where they spend their time.
  • Let’s research your competitors and search for what is working for them.
  • Observe the latest techniques. Make sure you know the latest techniques on Facebook that are effective. Keep up with the trends so you know what is working for others.

Step 3: Design the Facebook Experience

After setting your goals, work backwards from those goals to find out how you will achieve them.

  • Let’s set up an editorial calendar. Have a content plan and share it with your target people. You can schedule your daily activity, weekly activity and monthly activity by using a simple Excel spreadsheet.
  • Now set up an activity calendar. Let’s find out Map your long-term activity and marketing plan, along with an estimate of your outcomes. Also decide when and how often to engage with your key influencers.

Step 4: Measure Your Progress

This is the final step that you take time and look back at your progress on Facebook. IT will make you know that if your marketing is working. Let’s be familiar with how Facebook Insights work so you know which posts are working for you.

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