The Players - Customer Relationship Management

While there are an inordinate number of key players, because they are the pioneers and the innovation leaders, salesforce.com is the clear market leader. But that doesn’t mean there aren’t others whose track record isn’t worthy of an award or two. That would include RightNow, Aplicor, all the companies I mentioned in the earlier part of this chapter, and, most of all, NetSuite.

The reason that I’m singling out NetSuite as the Superstah! for this chapter is because it is the only SaaS suite that is end to end, covering the gamut of back and front office applications-something like SAP on-demand.


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