This is a joint Superstah! award to both SAP and RIM. They collaborated on what I think is,to date,the best release of a mobile CRM application I’ve seen. The interface is excellent—especially given the BlackBerry’s somewhat historically ugly but functional UI. The functionality is solid with both easy navigation to any function for the salesperson and rich salesperson-level management capabilities,which I’ll briefly outline below. There are also several cool and useful features.
But what makes this particularly interesting is that RIM developed the actual application using the sales side of SAP’s CRM 2007. Not SAP. RIM. This collaboration was unprecedented in SAP’s history because they had always developed their own applications in the past. It was a significant cultural milestone as well as a technological one.
Mission 21st Century
From Paul Briggs,RIM’s CRM product marketing manager:
To assess what’s ahead first we must acknowledge the year that was 2008 in mobile CRM as a tipping point. All the major players in CRM—SAP,Oracle, salesforce.com,Sage Software—made significant moves to bolster their mobile offerings. BlackBerry’s launch of a range of more powerful devices in 2008 enables a truly enhanced mobile CRM experience. What’s the BlackBerry mission for the future? More of the same. Innovative handsets and a continually enhanced platform for extending CRM from the desktop to the fingertips of the mobile workforce.”
Features and Functions
What makes this not only cool,but also important is that the mobile SFA application that SAP and BlackBerry acolytes and others will love is actually functionally complete and useful.
It has what you would expect of a substantial SFA application. Contact,account, lead,opportunity,and pipeline management. Location services that help you figure out how to get to your clients offices. The ability to do account-level (meaning multiple contacts) e-mails and to access your calendar to see what you’re doing on any given day at a given time. It all shows up in a convenient opening dashboard on the BlackBerry. Keep in mind that this stuff is in your pocket. Not on your laptop. Not on your desktop. But in your pocket,either being used the way it’s supposed to—as a valuable business tool—or gathering lint on the screens that show the pipeline.
SAP/RIM BlackBerry application: your sales force automation-driven day begins
This is good stuff. Is it missing anything? Nothing fundamental. Profile access would be a good thing. Links to Facebook and Twitter associated with the contact and the account would be good. Even the ability to gather sales intelligence associated with the account would be good. But that,I’m sure we’ll see in due time. What is amazing is that this is one of the first mobile SFA tools that I’ve seen that is simply and easily attractive—and useful.
Mini-Conversation with Paul Briggs
Paul Briggs is one of the coolest industry guys I know. Not only was he an industry journalist and thought-leader during his tenure when he was editorin-chief of a national Canadian magazine focused on supply chain management,but he now is the leader of the CRM marketing at RIM’s Business Solutions Group. In fact,he’s been doing that with a great deal of success since 2005. Paul truly gets what’s going on in both the mobile world and social CRM world and that is a powerful combination,indeed. In fact,the only fault I can find with Paul is that he is an ardent Toronto Blue Jays fan. Beyond that,at least in my eyes,the dude is flawless—and he knows what he’s talking about when it comes to mobile CRM.
With that resounding intro,I’m going to let Paul give you a picture of what you have to consider when it comes to mobile CRM.
RIM’s been working in the mobile CRM space since the early 2000s when browser-based solutions were first made available. Since then,our customers have taught us a lot about what they need in a mobile solution and what are the best practices for a successful deployment. Here are the top three:
Customer Relationship Management Related Tutorials
|Principles of service marketing management Tutorial||SAP Cloud for Customer (C4C) Tutorial|
Customer Relationship Management Related Interview Questions
|Customer Relationship Management Interview Questions||Principles of service marketing management Interview Questions|
|Customer Care Interview Questions||Customer Service Professional Interview Questions|
|Business process outsourcing (BPO) Interview Questions||SAP Cloud for Customer (C4C) Interview Questions|
Customer Relationship Management Related Practice Tests
|Customer Relationship Management Practice Tests||Principles of service marketing management Practice Tests|
|Customer Care Practice Tests||Business process outsourcing (BPO) Practice Tests|
Customer Relationship Management Tutorial
Omg! Your Customer Really Is Your Bff!
Crm,cmr,vrm Or . . . Who Cares?
The Customer Owns The Experience
Enterprise 2.0:not Exactly What You Think
A Company Like Me:new Business
Do You Have The Ring? Tools For Customer Engagement
Love Your Customers Publicly: Blogs And Podcasts
Wikis Are A Weird Name For Collaboration, N’est Çe Pas?
Social Networks, User Communities: Who Loves Ya, Baby?
Movin’ And Groovin’: The Use Of Mobile Devices
The Collaborative Value Chain
Sales And Marketing: The Customer Is The Right Subject
Customer Service Is Our Name—and Our Game
The Difference:crm,the Public Sector,and Politics
Soa For Poets
At Home Or In The Clouds-and In Open Spaces Between
Big Picture,big Strategies
Mapping The Customer Experience
Process And Data Go Together Like…crm Operations
Value Given,value Received
When You Buy The Application,you Buy The Vendor,though You Don't Implement Him
Waving To The Future
All rights reserved © 2018 Wisdom IT Services India Pvt. Ltd
Wisdomjobs.com is one of the best job search sites in India.