Marketing,uh,2.0: New Mindset,New Tools - Customer Relationship Management

What I’m about to say may be obvious,but doing what I’m about to say just isn’t easy. In order for you to sell to someone,they have to care enough to know who you are,know what you sell,and see some reason to buy what you sell. They also have to see the reason why they should buy what you sell from you since they can probably get something similar from someone else.

That’s the essence of marketing,but to achieve that customer advocacy nirvana takes a lot. It takes a strategy,the use of tools and systems,and a completely new view of what marketing today is.


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