The management of your community is as important as the recruitment of your customers and experts to the community. Companies like Communispace have experienced moderators and facilitators to help you manage your social network. However,if you’re looking for your own community manager,there is a now substantial body of practice to draw on in trying to figure out how to do just that. Ultimately,you’re providing value by exposing your company and information to your customer,derived through the company itself,discourse between customers,or discourse between customers and company employees or outside experts. In return,you’re getting valuable data,building the brand and reputation of the company,and creating the kinds of advocates that Karmaloop has turned into part of its extended sales force.
Community Management:Valuing the Customers
The purpose of this community endeavor is the ongoing engagement of your customers. You have to provide them with a reason to keep coming back until they do it without a second thought. What can you do?
Community Management:Doing It Wrong
So far I’ve been laying out the hunky-dory “be good” stuff when it comes to handling a community. The results are some guidelines on what kind of social network might fit your business and some practices for managing the community too. Would that life were that easy. Unfortunately,even though in principle there are companies that seem to be committed to building enterprise social networks or at least communities that use external platforms like Facebook,that doesn’t mean they are doing them right.
So,be forewarned,newbies or even seemingly experienced social network mavens. There are things you don’t do too. Here are four of them:
Customer Relationship Management Related Tutorials
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Customer Relationship Management Related Interview Questions
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Customer Relationship Management Related Practice Tests
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Customer Relationship Management Tutorial
Omg! Your Customer Really Is Your Bff!
Crm,cmr,vrm Or . . . Who Cares?
The Customer Owns The Experience
Enterprise 2.0:not Exactly What You Think
A Company Like Me:new Business
Do You Have The Ring? Tools For Customer Engagement
Love Your Customers Publicly: Blogs And Podcasts
Wikis Are A Weird Name For Collaboration, N’est Çe Pas?
Social Networks, User Communities: Who Loves Ya, Baby?
Movin’ And Groovin’: The Use Of Mobile Devices
The Collaborative Value Chain
Sales And Marketing: The Customer Is The Right Subject
Customer Service Is Our Name—and Our Game
The Difference:crm,the Public Sector,and Politics
Soa For Poets
At Home Or In The Clouds-and In Open Spaces Between
Big Picture,big Strategies
Mapping The Customer Experience
Process And Data Go Together Like…crm Operations
Value Given,value Received
When You Buy The Application,you Buy The Vendor,though You Don't Implement Him
Waving To The Future
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