As I mentioned earlier,you won’t learn how to write a blog here. But one aspect that does concern businesses greatly is the often dicey issue of measurement. This is at a toddler’s level when it comes to blogs.
I’m not even going to advance the argument that if you don’t measure the results of a press release or a feature article you write,why should you try to measure the results of a blog? I’m going to assume that you’re interested in something to bring to your boss,or you are the boss looking to pull the trigger on doing it,and you’d like to at least feel there will be some metric accountability down the road.
Luckily,Eric Petersen,a web analytics maven,unveiled a set of blogmetrics at the Web Analytics Association–sponsored eMetrics Conference in 2007. Here they are,for better or worse. Recognize them as guides,not definitive fixed answers with no alternatives. They are a good start.
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Customer Relationship Management Tutorial
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Soa For Poets
At Home Or In The Clouds-and In Open Spaces Between
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Mapping The Customer Experience
Process And Data Go Together Like…crm Operations
Value Given,value Received
When You Buy The Application,you Buy The Vendor,though You Don't Implement Him
Waving To The Future
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