Getting on the Cluetrain Manifesto - Customer Relationship Management

What does this new marketing do? Most importantly,it moves from being the brand messenger of the company pushing messages at the customer to becoming the first line of conversation for the customer with the company.

The premise for this was established back in 2001 with the publication of the seminal,though mildly hyperbolic,The Cluetrain Manifesto: The End of Business as Usual,a joint effort by authors David Weinberger,Christopher Locke,Doc Searls,and Rick Levine. This work,called just Cluetrain by its devotees,is considered one of the drivers behind the understanding of the social customer’s identity.

I’ve converted some of the central principles of the book to a table with the Cluetrain concept on the left and my notes on it on the right. The gist of the book is in these particular notions,and they are fundamental to how marketers should be thinking about the social customer.
central principles of the bookcentral principles of the book


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