TYPES OF BEHAVIOUR Consumer Behaviour

Emotions have been categorized differently by different thinkers and philosophers. Plutchick categorised emotions into eight types. These are as under:
Fear
Anger
Joy
Sadness
Acceptance
Disgust
Expectancy
Surprise
According to Polytechnic, other emotions are secondary and come out of these basic emotions or, are a continuation of the above emotions, e.g., delight can be a combination of surprise and joy. Similarly, contempt can be a combination of anger and disgust. Others have suggested3 basic emotions. These are:
P: Pleasure These basic emotions gives rise to
A: Arousal a number of other emotions as shown
D: Dominance in the table given below.

Emotion


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