Motivation And Involvement Introduction Consumer Behaviour

In consumer behavior, motivation plays an important part in making a decision. What is the motive of buying ? A motive is why an individual does a thing. Motivation is an inner feeling that stimulates the action that is to be taken by an individual. It provides a specific direction or, results in a response. A person can be motivated to buy a product for convenience, for style,for prestige, for self-pride, or for being at par with others.


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