Models Of Consumer Behaviour Introduction Consumer Behaviour

We have already seen that there are many factors which influence the decision-making of consumers. There are various consumers models which help in the understanding of consumer behavior. These are listed below. We shall discuss these briefly.

  1. Economic Model
  2. Psychological Model
  3. Pavlovian Model
  4. Input, Process Output Model-Gandhi: Philip Kotler
  5. Sociological Model
  6. HowarthSheth Model
  7. Engel-Blackwell-Kollat Model
  8. Model of Family Decision-making
  9. Nicosia Model
  10. A Model of Industrial Buying Behavior.

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Consumer Behaviour Topics