Diffusion Of Innovation Introduction Consumer Behaviour

Diffusion of Innovation in Consumer Behaviour

Diffusion is process by which a new product is accepted and spreads through a market. It is group phenomenon, in which first an idea is perceived, then it spreads throughout the market, and then individuals and groups adopt the product.

Definition
Diffusion is a process by which the acceptance of an innovation/new product, a new idea, a new service, is spread by communication to members of a social system over a period of time.


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Consumer Behaviour Topics