The consumer behaviour data analyses it by various methods. These could be by means of:
Presentation of the report
After the analysis, the report is prepared and presented. It includes the summary of findings, methodology, sampling techniques, use of primary and secondary data, list of tales, recommendations and suggestions, appendices and bibliography.
Consumer research is therefore an important step to understand consumer behaviour. In this world of competition, consumer research has gained importance as no company can afford to neglect or overlook the changing behaviour of consumers. Consumers want ease, convenience, economic satisfaction, and their needs are changing. They are becoming more intelligent and sophisticated in their buying and they are equipped to make better and quicker decisions.
Consumer research gives an input to marketers to foresee and re frame their strategies so that they can remain in the market and maintain and improve their standings.
Consumer Behaviour Related Interview Questions
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Consumer Behaviour Tutorial
Psychographic Or Lifestyle Segmentation
Concept Of Culture & Subculture
Cultural Variations In Non-verbal Communications
Family Buying Influences, Family Life Cycle And Buying Roles
Diffusion Of Innovation
Personality And Self Concept
Motivation And Involvement
Information Processing Learning And Memory
Attitude Development And Alternate Evaluation In Buying
Search And Evaluation
Purchasing Process And Outlet Selection
Purchase Behaviour (situational Factors)
Models Of Consumer Behaviour
Consumerism (public Policy And Consumer Protection)
Organisational Buying Behaviour
Changing Consumer Behaviour
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