All business when transacted is done under some agreements. These agreements may be writtenor just on an understanding between the two parties. Most people enter into an agreement,but friendship and kinship are also given a lot of importance. Verbal commitments are alsobinding in some cultures, where signing a contract is just a mere formality.
Different cultures attach different meaning to things. Things include products as well as giftsgiven in certain business and social situations. An appropriate product in the form of a gift isto be carefully chosen. The gifts can be big or small. They can be given openly or presentedprivately. This depends on the practices followed in that particular country. Some want tomake a show of the gift, by giving it in front of others. Others are secretive about it.
Symbols and Colours
Different countries attach different meanings to symbols, numbers and colours. Symbols canbe flowers, triangles, pictures and animals, etc. Some numbers are considered lucky, and othersnot so lucky, or even unlucky, like 13, 4, etc. Colours have different interpretations. Pink isassociated with a female, and blue with the male in the US, whereas it is just the opposite inHolland.
A list of colours and their interpretations is given below:
Symbol of Numbers
No. 7 is lucky in India, USA, Morocco, Nicaragua and Czechoslovakia.
No. 13 is unlucky in many countries including India.
No. 4 is symbol of death in Japan. Packing in 4s is avoided.
Triangle is negative in Hong Kong and Taiwan positive in Columbia.
Owl predicts wisdom in the United States, bad luck in India.
Deer is a symbol of speed, grace in the United States; homosexuality in Brazil.
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Consumer Behaviour Tutorial
Psychographic Or Lifestyle Segmentation
Concept Of Culture & Subculture
Cultural Variations In Non-verbal Communications
Family Buying Influences, Family Life Cycle And Buying Roles
Diffusion Of Innovation
Personality And Self Concept
Motivation And Involvement
Information Processing Learning And Memory
Attitude Development And Alternate Evaluation In Buying
Search And Evaluation
Purchasing Process And Outlet Selection
Purchase Behaviour (situational Factors)
Models Of Consumer Behaviour
Consumerism (public Policy And Consumer Protection)
Organisational Buying Behaviour
Changing Consumer Behaviour
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