What is Consumer Behavior Tutorial?
Consumer behavior deals with all activities related to the purchase and buying merchandise and services. This tutorial provides basic approach in selling, designing, development of products or services and associated activities related to the customers in an easy and understating mode.
This tutorial is more useful for management students and industry experts who work in a product development environment, or in packaging, or for that matter related to the customers.
One must have fundamental knowledge of basic business and management studies. It will be more useful for general students and entrepreneurs to know more about consumer behavior.