Hewlett Packard is primarily selling cloud solutions to the enterprise and the enterprise is typically hosting the solutions in private clouds. Its SaaS offerings are still specialized and limited,
Russ Daniels, CTO of HP’s Cloud Service Strategy, has a vision of the cloud as a unified, persistent repository for data that applications or people can access anywhere. HP sees clouds primarily as a means to deliver IT as a service inside the enterprise.
HP advocates using data already in the cloud as a way to offer IT as a service. So instead of getting the IT department to write an application for human resources, the IT department shows someone in HR the types of data that can be accessed and builds a service around that.
HP is also “eating its own dog food.” In 2006, it cut the number of data centers to six from eighty-five. And in May 2010, it announced that it would cut 9,000 jobs and take a $1 billion restructuring charge, spread out through the end of its 2013 fiscal year, as the company seeks to automate its data centers so it can deliver enterprise business services. As HP noted in its filings with the SEC, “As part of this multi-year transformation plan, HP intends to (i) invest in fully automated, standardized, state-of-the-art commercial data centers,(ii) invest to facilitate the migration of client applications to modernized infrastructure platforms, and (iii) consolidate the enterprise services business’s commercial data centers, management platforms, networks, tools and applications.”Reading a little between the lines, HP is set to offer PaaS and IaaS both for its own use and for sale to its clients. HP expects annualized net savings, after reinvestment in salespeople and other efforts, to be between $500 million and $700 million by its 2013 fiscal year.
HP’s SaaS Offerings
HP has taken a number of its complex products (which require substantial installation and ongoing maintenance efforts) and have made them accessible as SaaS offerings in a public cloud environment. These include:
They all can be used to manage an enterprise’s efforts worldwide. Another interesting offering is HP’s Cloud Assure service, designed to help ensure security, performance, and availability in the Cloud. It too is delivered as a SaaS offering for performing security risk assessments to detect and correct security vulnerabilities. It provides common security policy definitions, automated security tests, centralized permissions control, and Web access to security information. HP Cloud Assure can scan networks, operating systems, middleware layers, and Web applications and perform automated penetration testing to identify potential vulnerabilities— giving you an accurate security-risk picture of your cloud services.
HP Business Service Management
The HP Business Service Management (BSM) software suite, version 9.0, works on automating comprehensive management across applications lifecycles, with new means to bring a common approach to hybrid-sourced app delivery models. Whether apps are supported from virtualized infrastructures, on-premise stacks, private clouds, public clouds, software as a service (SaaS) sources, or outsourced IT, they need to managed with commonality.
The objective of BSM is to help companies automate applications and services management amid complexity “We did a study last October that showed our clients believe innovation is going to help them even through uncertain economic times and they see technology as central to their ability to succeed in a changing environment,” said Paul Muller, vice president of Strategic Marketing, Software Products, HP Software & Solutions.
HP’s View of the Hybrid World14
HP wants to help IT combat skepticism by equipping them with HP BSM 9.0. The solutions not only address hybrid delivery models, but also what Muller calls the “consumerization of IT,” referring to people who use noncompany owned devices on a company network. As Muller sees it, employees expect to have the same dependable experience while working from home as they do at work.
“We believe organizations will struggle to deliver the quality outcomes expected of them unless they are able to deal with the increase rate of change that occurs when you deploy virtualization or cloud technologies,” Muller said. “It’s a change that allows for innovation, but it’s also a change that creates opportunity for something to go wrong.”
Bill Veghte, HP Executive Vice President for HP Software and Solutions, said that three major trends are converging around IT: virtualization, cloud, and mobile. “We need to continuously simplify” management to head off rapid complexity acceleration around this confluence of trends. “Users want a unified view in a visually compelling way, and they want to be able to take action on it,” said Veghte. HP’s solution to this challenge is HP BSM 9.0.
HP BSM 9.015
BSM 9.0 offers several unusual features, one of which is automated operations that work to reduce troubleshooting costs and hasten repair time. BSM 9.0 also offers cloud-ready and virtualized operations that aim to reduce security risks with strategic management services.
“The active interest of our clients in cloud computing has just exploded,” said Robin Purohit, Vice President and General Manager of HP Software Products:
I think last year was a curiosity for many senior IT executives something on the horizon, but this year it’s really an active evaluation. I think most customers are looking initially at something a little safer, meaning a private cloud approach, where there is either new stack of infrastructure and applications are run for them by somebody else on their site, or at some off-site operation. So that seems to be the predominant new paradigm.
BSM 9.0 is designed to come to grips with the “hybrid data center.” The solution offers a single, integrated view for IT to manage enterprise services in hybrid environments, while new collaborative operations promise to boost efficiency with an integrated view for service operations management. Every IT operations user receives contextual and role-based information through mobile devices and other access points for faster resolution.
“BSM 9 is our solution for end-to-end monitoring of services in the data center. It’s been a great business for us, and we now have a breakthrough release that we reveled to our customers today, that’s anchored around what we call the Runtime Service Model,” said Purohit. The Runtime Service Model works to save time by improving organizational service impact analysis and troubleshooting processing times.
HP Business Availability Center16
The HP Business Availability Center (BAC)17 9.0 offers an integrated user experience as well as applications monitoring and diagnostics with HP’s twist on the run-time service model. Paul Muller explains:
The rate of change in the way infrastructure elements relate to each other—or even where they are from one minute to the next—means we’ve moved from an environment where you could scan your infrastructure weekly and still be quite accurate to workloads shifting minute by minute. It’s the great trap, because if you don’t know what infrastructure your application is depending on from one minute to the next, you can’t troubleshoot it when something goes wrong.
HP’s Test Data Management18
In competition with IBM’s Smart Business Development and Test, HP announced software that aims to accelerate application testing while reducing the risks associated with new delivery models. Dubbed HP Test Data Management, HP also promises the new solution lowers costs associated with application testing and ensures sensitive data doesn’t violate compliance regulations.
HP says the improvement helps simplify and accelerate testing data preparation, an important factor in making tests and quality more integral to applications development and deployment, again, across a variety of infrastructure models.
Along with HP Test Data Management, HP launched new integrations between HP Quality Center and the Collabnet TeamForge an integrated application lifecycle tool with the goal of improving communication and collaboration among business analysts, project managers, developers and quality assurance teams.
The integration with CollabNet, built largely on Apache Subversion, will help further bind the “devops” process. Subversion is an open source version control system.
HP Partners with Enomaly20
HP, Intel, and cloud software maker Enomaly have partnered to offer a full end-to-end IaaS platform for cloud service providers. Along with service providers, the cloud platform is targeted at hosting firms and Internet data center providers. The partnership gives service providers the ability to deliver timely, comprehensive services to customers leveraging products from each member, the companies said.
According to Enomaly, the offering is built with products including HP ProLiant servers, HP StorageWorks storage systems; and ProCurve networking gear packed with Intel Xeon processors. The Intel-based server, storage and network solutions are coupled with Enomaly software. Enomaly’s Elastic Computing Platform (ECP) Service Provider Edition, which the company calls a “cloud in a box” solution, lets providers offer revenuegenerating IaaS cloud services with a customer self-service portal and integration with billing and provisioning systems, “essentially everything you need to deploy a complete revenue focused cloud service,” Enomaly said.
Reuven Cohen, founder and CTO of Toronto-based Enomaly, said, “We’ve been working with HP to create an optimal cloud computing stack” adding that by optimal he means a cloud stack that will help solution providers generate money and achieve swift ROI.
The joint cloud platform offering is available through HP’s channel. “This is the first time HP is going after the service provider segment [in the cloud],” Cohen said, adding that previously the conversation was geared toward enterprise internal and private cloud offerings and virtual data center approaches as opposed to public facing cloud offerings. The combination of products gives service providers, whether they offer shared hosting, dedicated hosting, virtual and cloud hosting, or managed services, the ability to offer new services to customers.
HP’s Alliance With Microsoft21
In January 2010, HP and Microsoft announced22 a three-year agreement to invest $250 million to significantly simplify technology environments for businesses of all sizes. The companies plan to deliver new solutions that will:
Mark Hurd, then HP chairman and chief executive officer stated: “This collaboration will allow HP and Microsoft to offer our customers transformative technology that will reduce costs, generate business growth and accelerate innovation.”
The new infrastructure to application model from HP and Microsoft will be delivered as integrated offerings for large, heterogeneous data center environments as well as through solutions designed for small and midsize businesses. Some solutions are available immediately, with new offerings being introduced throughout the next three years.
“This agreement, which spans hardware, software and services, will enable business customers to optimize performance with push-button simplicity at the lowest-possible total cost of ownership,” said Steve Ballmer, chief executive officer, Microsoft. “Our extended partnership will transform the way large enterprises deliver services to their customers, and help smaller organizations adopt IT to grow their businesses. Microsoft and HP are betting on each other so our customers don’t have to gamble on IT.”
For more information about HP’s cloud solutions:
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