Aversion to Management Business Management for Financial Advisers

Michael Gerber, author of the “E-Myth” and “The E-Myth Revisited” writes extensively about entrepreneurs and the starting up of their businesses and the challenges they face. Many entrepreneurs and small business owners are highly skilled, very intelligent and highly motivated. They love a challenge and are willing to take risks. In my business coaching practice I have also found that the majority of the entrepreneurs that are clients have had no formal business education. In other words, they typically have had no training in running a business. And so, they start their businesses and things start to go in the wrong direction. It is not uncommon for them to experience any or all of the following:

  1. they cannot find new clients and customers
  2. they lose existing clients and customers
  3. they realize and admit they love doing the work, but hate marketing to get the work
  4. they feel alone and not sure where to seek help
  5. they work in the business, but do not work on the business
  6. they are being overwhelmed by the business

Well, it is precisely these experiences and more that provide a great opportunity to seek advisors to turn things around in their business. An advisor will help them by:

  1. providing them with an independent and objective sounding board
  2. providing independent and objective coaching based on the business coach’s experience and professional training
  3. providing some sound strategic thinking and planning coaching
  4. providing assistance to get them to focus their time, energy & resources
  5. providing a realistic assessment of their various business situations
  6. providing coaching on how to strategically market their business
  7. providing potential referrals to other resources for assistance
  8. telling them what they need to hear, not what they want to hear
  9. assisting them in developing goals and objectives and creating a strategic action plan
  10. holding them accountable

A strategic thinking advisor encourages business owners to fully realize the benefits of business coaching to strategically and effectively manage and grow your business.


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