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Advertising forms one component of the promotion mix. It has become very popular and useful and has reached the status of an independent discipline. It has grown at a very fast pace andhas become a special field of study. Promotion Mix consists of:
In this section, we shall deal extensively with Advertising only. It has been derivedfrom the latin word ‘Adverto’ which means to turn around, to draw attention to any subject orpurpose.
Definition
To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notice.
Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The purpose of advertising is to:
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Advertising Management Related Tutorials |
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Marketing Management Tutorial | Search Engine Optimization (SEO) Tutorial |
Pay Per Click (PPC) Tutorial | Online Marketing Tutorial |
Personal branding Tutorial | YouTube Marketing Tutorial |
Advertising Management Related Practice Tests |
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Marketing Concepts Practice Tests | Marketing Management Practice Tests |
Pay Per Click (PPC) Practice Tests | Public Relations Practice Tests |
AdWords Practice Tests | Account Based Marketing Practice Tests |
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