Advertising forms one component of the promotion mix. It has become very popular and useful and has reached the status of an independent discipline. It has grown at a very fast pace andhas become a special field of study. Promotion Mix consists of:
In this section, we shall deal extensively with Advertising only. It has been derivedfrom the latin word ‘Adverto’ which means to turn around, to draw attention to any subject orpurpose.
To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notice.
Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The purpose of advertising is to:
Advertising Management Related Interview Questions
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Advertising Management Tutorial
Advertising And Other Promotional Tools
Process Of Advertising
Strategies For Advertising
Testing For Advertising Effectiveness
Preparation And Choice Of Methods Of Advertising Budget
Ethical And Social Issues In Advertising
Management Of Advertising Agency
Role Of Advertising In National Development
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