For workers working in the industry exposed to fire, and other hazards have different shoes and these ads are usually given in magazines and journals and are directed at the industry.
Slogans: Similarly, no matter what product is advertized it is essential to know the characteristics of the customers. This has to be analyzed and accordingly the Ad is created and a copy is written for release.
Examples :“Indian oil gives more mileage”.
“Close up a paste and a mouth wash”
“Close up in for close ups.”
“Things go better with coke” “Don’t say INK say QUINK”.
“Kelvinator refrigerator is the coolest one.”
“Public sector banks touching your life, everyday, everywhere.’’
“Complan”—the complete planned food.”
Advertising creates competition so that the firms vie with each other to provide the bestproduct and services to buyers. They try to create and sustain Brand loyalty.
The customer is greatly affected by advertising. We shall see how the customer is affectedby advertising:
Advertising Management Related Interview Questions
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Advertising Management Tutorial
Advertising And Other Promotional Tools
Process Of Advertising
Strategies For Advertising
Testing For Advertising Effectiveness
Preparation And Choice Of Methods Of Advertising Budget
Ethical And Social Issues In Advertising
Management Of Advertising Agency
Role Of Advertising In National Development
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