Advertising Management deals with developing and communicating messages to advertise the products/services/ideas. This concept is more creative, demanding, rewarding, exciting, and also challenging. The main objective of this tutorial is to provide brand promotion of products, services, and/or ideas.
The target audience of this tutorial is Management students pursuing either MBA or Journalism program. This tutorial is developed to create theoretical knowledge on various aspects of modern advertising and marketing communications.
No specific requirements are needed to learn this tutorial. One should have basic interest to understand the concept.