Once the variations are presented to the visitors, their actions are closely observed for every variation. Visitor interactions are monitored, measured and compared to decide how this variation performs.
We have multiple A/B Testing tools that make use of point-and-click editor to create multiple variations of their web pages which doesn’t require any HTML knowledge. Using this tools, we can check which version produces maximum conversion rate or sales.
VWO split testing software is simple and easy to execute. You just need to copy paste the code snippet in your website and it can be made available to visitors. VWO provides an option of multivariate testing and consists of number of tools to conduct behavioral targeting, usability testing, heat maps, etc.
VWO has several features that make sure all your conversion rate optimization activities are covered by this tool.
Company provides a 30 days’ trial that can be downloaded free from − https://vwo.com/.
Key features of VWO are as below −
Optimizely which runs on your web page collects the data of site visitors, conversion rate and runs them on Stats Engine to decide which variation is a winner and which is a loser. After comparing the stats with target goals and set metrics, it helps us to make decisions about the variation to be applied to the website.
It permits to create maximum of five variations of a web page and then load all these pages to Google Analytics to perform A/B Testing.
To begin with Google Analytics, you must have a Google Analytics account and a tracking code to be installed on your website. In case of not having an account, sign up using the below tool -http://www.google.com/analytics/
Adding tracking code directly to a website
To finish this process, you must have access to source code of your website. You should be confident in editing HTML. You should have a Google Analytics account and property already set up.
To set up tracking code into your webpage
Verify if the tracking code is working
You can validate if the tracking code is working, by checking real time reports, also monitor visitor activity as it happens. We can observe the data in the reports once the tracking code is collecting the data.
It is one of the fastest way to test web pages – homepage, landing pages, category pages and it need few code implementations.
Common features of Content Experiments are as below−
In the Behavior section and click on the Experiments link. It depicts you a table with the existing experiments. Click on the option “Create experiment” at the top of this table.
Enter → Name of the experiment, objective of the experiment, percentage of site traffic to take part, any mail notification for important changes, for distributing the traffic to all variations, set up time that experiment will run and also threshold values.
URLs of the original page can be added and all variations that you want to create. Click on the next button. Upon selecting the implementation method, click on the next button -> Click on validation (If you have one code implemented it will validate. If there is no code, it will show an error message) → Start Experiment.
After the experiment is completed, you will observe the below options -
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