What is digital marketing? How to pursue a career in digital marketing?

Posted on 13th Sep 2019 | 1178 views

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What is digital marketing? How to pursue a career in digital marketing?


Digital marketing is the marketing of products and services with digital channels to connect the customers. Digital channels include various channels such as search engines, social media, email, and websites


What does a digital marketer do?
Digital marketing is a very broad field where it involves driving brand awareness, generating traffic to the company's website, and lead generation through various digital channels.


Why build a career in digital marketing?
Small to large companies are investing in digital marketing activities. Clearly, digital transformation is affecting every business today.
Demand for digital marketing

What is digital marketing? How to pursue a career in digital marketing?
Whereas the scope of digital marketing is expanding, the demand for digital marketing job profiles is also increasing at a fast rate. These hiring trends reveal a growing demand for digital marketing skills:


Qualification required for digital marketing
The educational requirements for a job in digital marketing, a bachelor degree in Marketing, Analytics, or related fields can be a good means to enter the digital marketing industry.


Digital marketing courses and certifications


There are numerous options in digital marketing courses, both online and offline. Some of these courses are free, while others are paid. Below listed courses are some of the most popular digital marketing courses.


1. Website: Google Academy for Ads
Course: Adwords Certification
Price: Free
Format: Online
Learning duration: Self-paced


2. Website: Google Analytics
Course: Analytics Certification
Price: Free
Format: Online
Learning duration: Self-paced


3. Website: Udemy
Course: Digital Marketing Masterclass
Price: Rs.12,800
Format: Online
Learning duration: Self-paced


4. Website: Coursera
Course: Digital Marketing Specialization
Price: $474
Format: Online
Learning duration: Self-paced


5. Website: Hubspot Academy
Course: Inbound Certification
Price: Free
Format: Online
Learning duration: Self-paced


6. Website: Hubspot Academy
Course: Email Marketing
Price: Free
Format: Online
Learning duration: Self-paced


7. Website: Hootsuite Academy
Course: Hootsuite University Certification
Price: $99 to $2,20
Format: Online
Learning duration: Self-paced


8. Website: Udacity
Course: Digital Marketing Nanodegree Program
Price: Rs.44,900
Format: Online
Learning duration: 3 Months


9. Website: Clickminded
Course: ClickMinded SEO Specialist
Price: $497
Format: Online
Learning duration: Self-Paced


10. Website: Facebook Business
Course: Facebook Ad Certification
Price: $300
Format: Online
Learning duration: Self-paced


11. Website: The University of Vermont
Course: Digital Marketing Fundamental Certificate
Price: $1695
Format: Online
Learning duration: 10 weeks


12. Website: University of California
Course: Digital Marketing and Communications
Price: $4765
Format: Online
Learning duration: 3-12 months


13. Website: Microsoft
Course: Bing Ads Accredited Profesional
Price: Free
Format: Online
Learning duration: Self-paced


14. Website: Digital Vidya
Course: Certified Digital Marketing Master (CDMM) Course
Price: Rs. 49,900 + service tax
Format: Offline
Learning duration: 6 months


15. Website: Edupristine
Course: Digital Marketing
Price: Rs. 24,000 for online, Rs. 36,500 for offline
Format:Both Online & Offline
Learning duration: 48 hours (For online), 60 hours (for offline)


16. Website: Delhi School of Internet Marketing
Course: Masters in Digital Marketing
Price: Rs. 56,450 + 15.00% S.T.
Format: Offline
Learning duration: 5 months


17. Website: Upgrad
Course: PG Certification in Digital Marketing and Communication
Price: Rs. 70,000 + 15% tax
Format: Online
Learning duration: 6.5 months


18. Website: Simplilearn
Course: Digital Marketing Certified Associate Certification
Price: Rs. 12,999 (self paced), Rs. 20,999 (Online)
Format: Online
Learning duration: Self-paced or Online classroom


19. Website: NIIT
Course:Certified Digital Marketing Professional
Price: INR 37,500 + 18% GST
Format: Offline
Learning duration: 33 hours


20. Website: Learning Catalyst
Course:Integrated Digital Marketing Course
Price: 25,000/- + tax (online), 36,650/- + tax (offline)
Format: Both Online & Offline
Learning duration: 2 months


21. Website: Learning Catalyst
Course:Integrated Digital Marketing Course
Price: 25,000/- + tax (online), 36,650/- + tax (offline)
Format: Both Online & Offline
Learning duration: 2 months

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