B-schools invite companies based on strong feedback mechanism, changing perceptions and aspirations of students to develop norms for choosing companies. The institutions also do lot of research throughout the year to know more details about the company to invite for placements. Framing certain strategies for designing the right 'fit' between companies and students in the campuses has been a constant endeavor for business schools. The criteria to select the companies invite are at best an exercise that tries to integrate logic and sentiment.
- Career management centers in business schools are in always in the process of scanning business environment like which industries are growing faster than others, the new jobs on offer, and salary levels being offered across different institutes. CMCs are also doing follow up with the placed students in target companies to know their views about the company. Feedback received will also help as a measuring guide to invite companies for the placements. These processes happen through the year and are not limited to the recruiting season. Based on the above analysis CMCs make the decisions regarding whom and when to invite and whom not to invite.
Compensation and benefits: These are the important fact to consider while inviting for the placements. Better the package, higher the odds of the company being invited and possibly getting an early slot. Compensation packages with a large proportion of variable pay are valued less. And stock options are considered when the company is a startup and/or long-term wealth creation is its core philosophy.
Brand value: Institutions prefer the companies with higher brand value and there is still considerable aspiration and pressure exerted by students to invite the likes of 'early campus converted organizations' such as HUL, P&G, ITC, Citibank, McKinsey, Asian Paints and Mondelez-Cadbury. Even today many e-commerce companies are having strong brand value in the market. Apart from above companies look for companies whether they offer career growth opportunities, challenging roles.
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