New tool predicts which photos will go viral on Facebook

Posted on 07th Apr 2014 | 1004 views

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Scientists have develop a computer algorithm that predicts whether a photo will go viral on Facebook by watching how fast it is shared.

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Stanford researchers said the clues to predicting which of the many millions of photos on Facebook will spring from obscurity and go viral lie in 'cascades'. The term 'cascades' is used to describe photos or videos being shared multiple times.

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