Social media is an effective marketing tool to promote the company brand. Social media manager is the hot profile now. These professionals strategise for social media and upload content aimed at acquiring and retaining customers for their clients or companies.
Many of those professionals have previously been content writers or marketing and advertising professionals. Many companies believe customers don't trust a brand unless they see people talking about it on social media. Every company is looking expand their social media presence to build brand credibility on social media.
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