How to write a job description that attracts job seekers

Posted on 30th Mar 2019 | 1693 views

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How to write a job description that attracts job seekers

Crafting a job ad is a challenging task as it the first source that attracts the job seekers to apply for the vacant position. So how do you make your job posting standout from other openings available today? Following information provides step by step procedure how to increase the response to your job postings and attract the relevant profiles.

How to write a job description that attracts job seekers

Job Title

Your job title should be simple and to create an effective job title you must have an attention grabbing title Search for the keywords that job seekers use to search for a job vacancy. You can also have a look at other employer to attract the candidates for the similar roles.

Add 2 to 3 keywords in a job title to get higher application rates. Studies said that job titles containing one to three words have higher conversion rate. It was mentioned that job titles with 50 to 60 characters are clicked 40% more than other shorter titles

While recruitment sites give more preference to job titles that have more search relevant. At the end of the job title add some additions such as competitive salary, bonus and 6% bonus like that.

The Job Description

Writing an attention grabbing job description is writing a personal ad. Here the key criterion is attracting the perfect candidate and explaining the job seeker what you are looking for and what you are offering to the candidate. Your job summary should create an impression about your company and help them in assessing candidate. Next list out the mandatory skills and these preferred skills will be helpful to shortlist. Applicant screening software may helpful to filter the qualified candidates that dont meet your criteria. Job description which contains 501 and 1000 characters attracts the candidates 5 times more than job descriptions which are shorter and longer


Salary is the primary area and most important deal for the job seekers while searching for a job. Job seekers look for the salary information when they are searching for the jobs


Job seekers more attracted to the job posting which include various benefits compared to those jobs with a just higher salary alone


Job seekers look for the companies with great culture that makes great impact in their community.

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