How to grab job seekers through mobile apps?

Posted on 11th Nov 2014 | 1054 views

5 avg. rating (100% score) - 1 votes

Job search process has taken new trends with more technical applications and growing popularity of mobile devices. Many job seekers have been using mobile apps to search jobs. Wisdomjobs also introduced a mobile app named wisdomjobs mobile app which enable users to search and apply jobs through mobile. Nowadays job portals are overheated with more job listings and it is really a boring task to find suitable job on job portals through desktop search. Mobile job seekers arefinding matching job listings through their mobile from anywhere and at any time. The job search is taken place on the go and they have different set of expectations to boost the career opportunities. Even head hunters also following updated strategies to hit the expectations of job seekers. Mobile app is the brilliant way to meet the challenges of job seekers.

How to grab job seekers through mobile apps

Salient Benifits of mobile app:

Mobile friendly career page:Optimizing a company career page is one of the first things you should consider doing if you intend to attract mobile job seekers. No wonder, it's equally challenging to achieve. A simple website design with minimal graphics is a fuss free route to attaining this.

Maximize the website content:Mobile job seekers usually ignore visiting sites with wordy content. Smaller screens require more concise, gripping copy and carefully chosen formatting to break information into easily digestible parts. Recruiters should incorporate this smart strategy when drafting content for their mobile career sites ranging from the job descriptions, to the company information pages along with social media presence.

Use social media for employer branding:Recruiters must have astrong social media presencein order to reach out to the passive job seekers who are open to pursuing new opportunities even after holding a satisfactory job. This group can be best targeted through social media since they don't visit job-search channels frequently. No wonder social media is the prime place to brand a company, paving way for the potential candidates to find the employers.

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