Companies such as Godrej and its associate companies launched a placement programme, Campus Dream, as part of Godrej LOUD (Live out Ur Dream), a platform to help young and talented realize their dreams. The first year MBA students are asked to share their ideas for their campus and the company offer Rs 5 lakh to live out their dream and a pre-placement interview.
Godrej received nearly 2400 applications for LOUD, a 40% increase from last year, and shortlisted 50 students. Some other initiations include Deloitte's Maverick, Equinox by CarDekho, Amazon's Amazon Customer Excellence Challenge (ACE) which is an inter-college case study competition to build their brand and assess the best talent before other companies come on campus.
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