2018 HR TRENDS - THE ROLE OF CANDIDATE EXPERIENCE IN BRAND BUILDIN
Recruitment is the biggest act in recruitment. When we think about recruitment, consider certain actions like the action of attracting candidates to apply for that job, screening and selection of candidates, hiring the right candidate and the on boarding of those candidates. But these processes are changing along with time and new changes are happening in 2018 like candidate experience.
What is candidate experience?
Candidate experience is mostly similar to employer branding. The year 2017 focused on employer branding as most important but candidate experience is important only. We cannot build strong employer brand on the base of weak candidate experience. Having an awful candidate experience may spoil great employer brand. Candidates never recommend their family members and friends for job listings if they experience negative candidate experience. To stand in the competitive environment companies want to hire the best candidates. But most companies are trying to build great employer brand by ignoring the candidate experience which plays crucial role in building the corporate brand image.
A bad candidate experience may include following things:
- Unclear application instructions Extremely long application
- Minimal job description
- No link to job application
- No confirmation email Long hiring process
- No notice when the position is filled
- Unable to contact a recruiter
- No salary information
- No info about interview process
- No benefits information Lack of communication is the worst bad experience mentioned by the job seekers.
Here are few job seekers top requests for improving the candidate experience:
- More communication
- Notification if passed over
- Timeline of hiring process
- Human contact after application
- Timeliness of replies
- Clear job description /Requirements
- Status updates
- Application confirmation mail
- Shorter application form
- Salary benefits info
- Explain why passed over
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