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eUniversity Course
Consumer Behaviour

CONSUMER BEHAVIOUR

PSYCHOGRAPHIC OR LIFESTYLE SEGMENTATION

ENVIRONMENTAL INFLUENCES

CONCEPT OF CULTURE & SUBCULTURE

CULTURAL VARIATIONS IN NON-VERBAL COMMUNICATIONS

SOCIAL CLASS

SOCIAL GROUP

FAMILY BUYING INFLUENCES, FAMILY LIFE CYCLE AND BUYING ROLES

DIFFUSION OF INNOVATION

INDIVIDUAL DETERMINANTS

PERSONALITY AND SELF CONCEPT

MOTIVATION AND INVOLVEMENT

INFORMATION PROCESSING LEARNING AND MEMORY

ATTITUDE DEVELOPMENT AND ALTERNATE EVALUATION IN BUYING

DECISION-MAKING PROCESSES

SEARCH AND EVALUATION

PURCHASING PROCESS AND OUTLET SELECTION

PURCHASE BEHAVIOUR (SITUATIONAL FACTORS)

POST-PURCHASE BEHAVIOUR

MODELS OF CONSUMER BEHAVIOUR

CONSUMERISM (PUBLIC POLICY AND CONSUMER PROTECTION)

ORGANISATIONAL BUYING BEHAVIOUR

CUSTOMER DELIGHT

E-CONSUMER BEHAVIOUR

CONSUMER RESEARCH

CHANGING CONSUMER BEHAVIOUR

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